Privacy Policy

Auveria Labs LTD (“Auveria”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, share and protect your personal information when you visit auverialabs.co.uk, purchase our products, create an account, contact us, subscribe to marketing communications or otherwise interact with Auveria.

  1. WHO WE ARE

The data controller responsible for your personal information is:

Auveria Labs LTD
66 Paul Street
London
Greater London
England
EC2A 4NA
United Kingdom

Company number: 17188261
ICO registration reference: ZC214933

Customer support:
[email protected]

Privacy and data protection enquiries:
[email protected]

Auveria Labs LTD is registered with the Information Commissioner’s Office (ICO).

  1. PERSONAL INFORMATION WE COLLECT

The personal information we collect depends on how you interact with us.

Identity and Contact Information

We may collect:

  • Your first and last name

  • Email address

  • Telephone number

  • Billing address

  • Delivery address

Order and Transaction Information

When you place an order, we may collect:

  • Products purchased

  • Order number

  • Order value

  • Delivery method

  • Order status

  • Purchase history

  • Returns and refund information

  • Communications relating to your order

Payment Information

Payments made through our website are processed securely by Stripe.

Auveria Labs LTD does not normally receive or store your full debit or credit card details.

We may receive limited payment information from Stripe, including:

  • Payment method

  • Payment status

  • Transaction reference

  • Amount paid

  • Limited card information, such as card type or the last four digits of the card where available

Stripe may process additional payment, device, security and fraud-prevention information in accordance with its own privacy practices and legal obligations.

Account Information

If you create an account on our website, we may process:

  • Your name

  • Email address

  • Saved billing and delivery addresses

  • Order history

  • Account preferences

  • Login and authentication information

Passwords are stored using security measures designed to prevent them from being available to us as readable plain-text passwords.

Website and Device Information

When you visit our website, we may collect:

  • IP address

  • Browser type and version

  • Device type

  • Operating system

  • Pages viewed

  • Website interactions

  • Referring website or traffic source

  • Approximate location derived from your IP address

  • Cookie identifiers

  • Advertising identifiers

  • Analytics identifiers

Customer Service Information

When you contact us, we may collect and retain:

  • Your name and contact details

  • Your message or enquiry

  • Order number

  • Previous correspondence

  • Photographs or other information you provide in connection with an order, return, refund or complaint

  • Information required to investigate and resolve your enquiry

Marketing Information

Where applicable, we may collect:

  • Your marketing preferences

  • Newsletter subscription status

  • Whether you have unsubscribed

  • Email delivery information

  • Email interaction information

  • Advertising interactions

  • Campaign attribution information

  • Conversion information

  1. HOW WE COLLECT PERSONAL INFORMATION

We may collect personal information:

  • Directly from you when you place an order

  • When you create an account

  • When you contact us

  • When you request a return or refund

  • When you subscribe to marketing communications

  • When you complete forms on our website

  • Automatically when you use our website

  • Through cookies, pixels and similar technologies

  • From Stripe and other payment-related services

  • From delivery and fulfilment providers

  • From analytics and advertising providers where permitted

  1. HOW AND WHY WE USE YOUR PERSONAL INFORMATION

We only process personal information where we have an appropriate lawful basis under applicable data protection law.

Processing and Fulfilling Orders

We may use your information to:

  • Process your purchase

  • Process or confirm payment

  • Send order confirmations

  • Pick and pack your order

  • Arrange delivery

  • Provide tracking information

  • Communicate with you about your order

  • Process cancellations

  • Manage returns

  • Issue refunds

  • Deal with delivery problems

  • Provide customer service relating to your purchase

Our lawful basis for this processing is generally performance of a contract with you.

Customer Service

We use personal information to:

  • Answer your questions

  • Investigate issues

  • Manage complaints

  • Process returns and refunds

  • Provide support relating to our products and services

Our lawful basis may be performance of a contract or our legitimate interests in operating our business and providing effective customer service.

Fraud Prevention and Security

We may use information to:

  • Detect and prevent fraud

  • Identify suspicious transactions

  • Protect customer accounts

  • Secure our website and systems

  • Prevent abuse or misuse of our services

  • Investigate security incidents

Our lawful basis is generally our legitimate interests in protecting our customers, website and business, and where applicable compliance with our legal obligations.

Legal, Tax and Accounting Requirements

We may process and retain information where necessary for:

  • Accounting

  • Tax

  • VAT

  • Regulatory compliance

  • Establishing or defending legal claims

  • Responding to lawful requests from public authorities

Our lawful basis is generally compliance with a legal obligation and, where applicable, our legitimate interests in protecting our legal rights.

Website Analytics and Improvement

Subject to applicable cookie and consent requirements, we may use information about how people use our website to:

  • Understand website performance

  • Identify technical issues

  • Improve navigation

  • Improve our products and services

  • Understand how visitors find our website

  • Analyse customer journeys

  • Measure campaign performance

  • Measure website performance

Depending on the technology involved, our lawful basis may be your consent or our legitimate interests.

Where consent is legally required, non-essential technologies will only be used after the appropriate consent has been obtained.

Marketing

Where legally permitted, we may use your information to send communications relating to:

  • Auveria products

  • Special offers

  • Promotions

  • Product launches

  • News and updates

Depending on the circumstances, we may rely on your consent or another lawful basis permitted under applicable direct marketing law.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails.

You may also contact us at:

[email protected]

or

[email protected]

  1. AMAZON MULTI-CHANNEL FULFILMENT

We use Amazon Multi-Channel Fulfilment (MCF) as a third-party fulfilment service for orders placed through our website.

To fulfil and deliver your order, we may provide Amazon and its delivery partners with information including:

  • Your name

  • Delivery address

  • Telephone number where required for delivery

  • Products ordered

  • Quantities ordered

  • Delivery instructions

  • Order-related identifiers

This information may be used to:

  • Pick and pack your order

  • Dispatch your order

  • Deliver your order

  • Provide tracking information

  • Manage delivery issues

  • Process authorised returns

Our lawful basis for sharing this information is generally performance of our contract with you, because this processing is necessary to deliver the products you have ordered.

Amazon and its service providers may also process personal information in accordance with their own legal obligations and privacy practices.

  1. WOOCOMMERCE AND WEBSITE SERVICES

Our online store uses WooCommerce and related website technologies.

These systems may process personal information necessary to:

  • Operate our online shop

  • Maintain your shopping basket

  • Operate checkout

  • Process orders

  • Maintain customer accounts

  • Record order history

  • Manage refunds

  • Operate website functionality

  • Maintain security

  • Prevent fraud

Some of these technologies may use cookies or similar storage technologies.

Further information is available in our Cookie Policy.

  1. PAYMENTS AND STRIPE

We use Stripe to process payments made through our website.

When you make a purchase, Stripe may process personal information including:

  • Your name

  • Email address

  • Billing address

  • Payment card details

  • Transaction amount

  • Payment status

  • Device and browser information

  • Information used for fraud prevention and payment verification

Payment card information is processed securely by Stripe.

Auveria Labs LTD does not normally receive or store your complete debit or credit card number.

We may receive limited information from Stripe relating to your payment, including:

  • Payment method

  • Payment status

  • Transaction reference

  • Amount paid

  • Limited card information, such as card type and the last four digits where available

We use this information to:

  • Process your order

  • Confirm payment

  • Issue refunds

  • Investigate payment problems

  • Prevent fraudulent transactions

  • Maintain accounting and transaction records

Our lawful basis for processing payment-related information is generally performance of our contract with you, compliance with our legal obligations and, where applicable, our legitimate interests in preventing fraud and protecting our business.

Stripe may also process your personal information as an independent data controller for certain purposes, including fraud prevention, security and compliance with its own legal obligations.

  1. GOOGLE ANALYTICS, ADVERTISING AND CONVERSION MEASUREMENT

We may use Google services and other analytics or advertising technologies to understand how people interact with our website and to measure the performance of our advertising.

Depending on the services enabled and your consent choices, information processed may include:

  • IP address

  • Browser information

  • Device information

  • Pages viewed

  • Website interactions

  • Referral information

  • Advertising identifiers

  • Cookie identifiers

  • Shopping activity

  • Purchase events

  • Conversion events

We may use this information to:

  • Measure website traffic

  • Understand which advertising campaigns generate visits or purchases

  • Measure conversions

  • Analyse website performance

  • Improve advertising effectiveness

  • Understand how customers find our website

Where legally required, advertising, tracking, remarketing and other non-essential technologies will only operate after you have provided the appropriate consent.

You can manage your choices through the cookie controls available on our website.

  1. COOKIES AND SIMILAR TECHNOLOGIES

Our website uses cookies and similar technologies.

Essential Cookies

Some cookies are necessary for our website and online shop to work correctly.

These may be used to:

  • Maintain your shopping basket

  • Operate checkout

  • Maintain login sessions

  • Prevent fraud

  • Maintain website security

  • Remember essential website settings

Analytics Cookies

With your consent where required, we may use analytics technologies to understand:

  • How visitors use our website

  • Which pages are visited

  • How users navigate through the website

  • Website performance

  • How customers arrive at our website

Advertising and Marketing Technologies

With your consent where required, we may use advertising technologies for purposes including:

  • Advertising measurement

  • Conversion tracking

  • Campaign attribution

  • Remarketing

  • Understanding advertising performance

You can accept, reject or manage non-essential cookies through the cookie controls displayed on our website.

You can also change your cookie choices later through our Cookie Settings.

For more information, please read our Cookie Policy.

  1. WHO WE SHARE YOUR PERSONAL INFORMATION WITH

Where reasonably necessary, we may share personal information with trusted third parties including:

  • Stripe, our payment processor

  • Amazon Multi-Channel Fulfilment

  • Delivery and logistics providers

  • WooCommerce and website technology providers

  • Website hosting providers

  • Email and customer communication providers

  • Analytics providers

  • Advertising providers, including Google where applicable

  • Fraud prevention and security providers

  • Accountants

  • Lawyers and professional advisers

  • Tax authorities

  • Regulators

  • Government authorities

  • Law enforcement authorities where legally required

We only share information that is reasonably necessary for the relevant purpose and where we have an appropriate lawful basis.

We do not sell your personal information.

  1. INTERNATIONAL TRANSFERS

Some of the third-party services we use may process or store personal information outside the United Kingdom.

Where personal information is transferred outside the UK, we take steps designed to ensure that the transfer complies with applicable UK data protection law.

Depending on the country and service provider, safeguards may include:

  • UK adequacy regulations

  • Approved contractual safeguards

  • The UK International Data Transfer Agreement

  • The UK Addendum to approved standard contractual clauses

  • Other transfer mechanisms permitted by UK data protection law

You may contact us at [email protected] if you would like further information about safeguards relating to your personal information.

  1. HOW LONG WE KEEP YOUR PERSONAL INFORMATION

We only retain personal information for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, accounting, tax and regulatory obligations.

Order and Transaction Records

We may generally retain order, payment and transaction records for up to six years or longer where required by applicable law, tax requirements or where necessary in connection with a legal claim.

Customer Service Information

We retain customer service communications for as long as reasonably necessary to:

  • Resolve your enquiry

  • Manage complaints

  • Handle refunds and returns

  • Maintain appropriate business records

  • Deal with potential legal claims

Customer Accounts

Information relating to a customer account may be retained while the account remains active and for an appropriate period afterwards.

Marketing Information

We may retain your marketing information while you remain subscribed.

If you unsubscribe, we may retain limited information recording your opt-out so that we can continue to respect your preference and avoid sending marketing communications you have rejected.

Analytics Information

Analytics information is retained according to the settings and retention periods configured for the relevant analytics service.

We periodically review the personal information we hold and delete or anonymise it when it is no longer necessary.

  1. YOUR DATA PROTECTION RIGHTS

Under UK data protection law, you may have various rights depending on the circumstances.

Right of Access

You may ask us whether we process your personal information and request a copy of the information we hold about you.

Right to Rectification

You may ask us to correct inaccurate personal information or complete information that is incomplete.

Right to Erasure

In certain circumstances, you may ask us to delete your personal information.

The right to erasure is not absolute. There may be circumstances in which we are legally entitled or required to retain information.

Right to Restrict Processing

In certain circumstances, you may ask us to restrict how your information is used.

Right to Object

In certain circumstances, you may object to processing based on our legitimate interests.

You have the right to object to the use of your personal information for direct marketing.

Right to Data Portability

In certain circumstances, you may request personal information you provided to us in a structured, commonly used and machine-readable format or ask us to transfer it to another organisation where technically feasible.

Right to Withdraw Consent

Where we rely on your consent to process personal information, you may withdraw that consent at any time.

Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

Exercising Your Rights

To exercise your data protection rights or make a privacy-related request, please contact:

[email protected]

You may also contact our customer support team at:

[email protected]

We may need to ask you for information necessary to confirm your identity before fulfilling certain requests.

There is normally no charge for exercising your data protection rights.

We will respond to valid requests within the timeframe required by applicable law.

  1. AUTOMATED DECISION-MAKING

Auveria does not currently use personal information to make decisions about customers based solely on automated processing that produce legal or similarly significant effects.

Some third-party payment, fraud prevention, security or advertising providers may use automated systems as part of their services.

Where a third-party provider acts independently in relation to your information, its own privacy notice may provide further information.

  1. SECURITY

We use appropriate technical and organisational measures designed to protect personal information against:

  • Unauthorised access

  • Unauthorised disclosure

  • Unlawful processing

  • Accidental loss

  • Destruction

  • Alteration

  • Misuse

Access to personal information is limited where reasonably appropriate to persons and service providers that need access for legitimate business purposes.

However, no online system, electronic storage system or method of transmitting information over the internet can be guaranteed to be completely secure.

  1. CHILDREN’S PRIVACY

Our website and products are not specifically directed at children.

We do not knowingly use our website to collect personal information from children for direct marketing purposes.

If we become aware that personal information relating to a child has been collected in circumstances where it should not have been, we will take appropriate steps to address the situation.

  1. THIRD-PARTY WEBSITES

Our website may contain links to websites or services operated by third parties.

Those websites and services have their own privacy policies and practices.

Auveria is not responsible for the privacy practices of third-party websites, and we recommend reviewing the relevant privacy information before providing personal information to them.

  1. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time.

We may make changes to reflect:

  • Changes to our products or services

  • New website functionality

  • New service providers

  • Changes to our advertising or analytics technologies

  • Changes to our business practices

  • Changes in applicable laws or regulatory guidance

The most recent version will be published on this page.

The “Last updated” date at the top of this Privacy Policy will show when the policy was most recently revised.

  1. CONTACT US

If you have questions about this Privacy Policy, how we use your personal information or your data protection rights, please contact us.

Auveria Labs LTD
66 Paul Street
London
Greater London
England
EC2A 4NA
United Kingdom

Company number: 17188261
ICO registration reference: ZC214933

Privacy and data protection enquiries:
[email protected]

Customer support, orders, returns and refunds:
[email protected]

  1. COMPLAINTS TO THE INFORMATION COMMISSIONER’S OFFICE

If you have concerns about how we process your personal information, we encourage you to contact us first so that we have an opportunity to investigate and resolve your concern.

For privacy and data protection matters, contact:

[email protected]

You also have the right to make a complaint to the UK’s data protection regulator:

Information Commissioner’s Office (ICO)

Auveria Labs LTD is registered with the ICO under registration reference ZC214933.